Choosing the right Realtor matters - not just for getting your home sold, but for how smoothly and successfully the entire process unfolds. When interviewing an agent, here are a few smart questions to ask:
How will you market my home to make it stand out?
What do you do differently from the average Realtor?
What can I do to improve my home’s marketability?
What buyer objections should I expect, and how will you handle them?
Every agent will handle the basics. The difference comes in how well your home is positioned and presented.
Florida is one of the top relocation destinations in the country, which means many buyers are searching from a distance. My marketing strategy is designed to reach both local and out-of-area buyers by delivering a complete picture of your home — in the formats buyers actually use and trust:
Professional photography and a full video walkthrough
Long-form video exposure on YouTube and short-form videos across Facebook, Instagram, LinkedIn, and other platforms
Strategic online and social media marketing targeted to relocation buyers
Detailed property information packets available during showings and open houses
A flyer box installed on the yard sign for immediate drive-by access
Open houses are handled with the same level of intention:
Promoted on MLS, major real estate sites, and 75+ relocation and home-search groups
Personally inviting neighbors through door-to-door outreach
Extensive directional signage placed the day of the event
Three-hour weekend open houses to maximize buyer traffic
These efforts work together to ensure your home reaches the right buyers, stands out from the competition, and is positioned to receive strong offers.
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